How can you get buyers to emotionally connect with your home before they even see it in person? Simple: Tell its story.

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How can you share your home’s story with a potential buyer? We’re here to answer that question today. When we represent a seller, we ask them on camera about the experiences they and their family have in the home—that could include holidays or other memorable events—and about what it’s like living in their community. Once we piece it all together, we’ll share the video with buyers before they even come to the property, allowing them to form an early emotional connection to the home. After all, buying a property is an emotional decision first and a financial decision second. If you have any questions or if you’d like more information on how to present your home’s story in a way that appeals to buyers emotionally, let us know. We’d be happy to help!